Behind the scenes of our marketing process we call Advanced Targeted Marketing, ATM for short.
The 3 Phase ‘ATM Process’
Phase 1. The developmental phase - we’re going to identify what makes your home special, if you’re not 100% sure already, and craft an offer that’s irresistible to a potential buyer’s wants and needs.
This offer will be the first impression a buyer has of your home, what you’re offering and why (the prospective buyers believe) they need to have. Ensuring this offer resonates with a potential buyer is what will grab their attention and immediately have them interested.
From there, we’ll position your home & your offer in front of the right audience by showcasing it in such a way that it attracts motivated buyers who are seriously interested in your home and best of all, will buy it!
The P.C.L.L. of our Advanced Targeted Marketing Process.
No amount of advertising will sell a home that’s in a horrible location or terrible condition. Especially, if it’s overpriced & has a dysfunctional layout. We’ll show you how Price - Condition - Location - Layout all work together & when implemented correctly will create a fail-proof Strategy, that will get the attention of motivated buyers that will buy.
Pricing - Competitively pricing your home is the single best way to ensure you get an offer within a specified period of time. If you need a quick sale we’ll price your home so that it sales quickly without leaving money on the table. If you have a longer timeline and can afford to wait, we’ll price it above market value and make strategic adjustments within a specific period of time so that it doesn’t lose the interest of a potential buyer. Remember, the new owner of your home is searching for what you have, we just have to help them find it.
Condition - When placing a home on the market it must be in a condition that a prospective buyer can see themselves living in on the day they see it. If it’s cluttered, confusing and unappealing they’ll move on to the next one. A buyer knows what they want and we’ll get your home in the condition it needs to be so that the moment they walk in the door they’ll be able to see themselves living there and never want to leave.
Location - Most feel that location is the only factor that a buyer considers when deciding on the perfect home. That couldn’t be further from the truth. Every home is unique & will have different pluses and minuses based on the wants and needs of an individual. Just because a home is in a bad location does not mean it will not sell and that holds true for a home that’s in an amazing location. If it’s not priced correctly, is in bad condition and has a dysfunctional layout the amount of buyers interested will be drastically decreased.
Layout - This is the little secret that very few people think about when it comes to selling a home. Buyers might not know a bad layout design when they first see it, but they will know if something doesn't quite feel right about the house. Generally, that feeling is caused by a bad layout. The best house layouts don't cause this reaction. There is no uncertainty about a good layout.
In all there are 3 Phases to the Advanced Targeted Marketing Process & even though you’re just seeing Phase 1 - The Developmental Phase, I hope it’s enough for you to see all that goes into selling a home using our ATM Process. When implemented correctly with the right marketing, the right offer being sent to the right audience that has the right wants and needs, people will fight over the chance to be the new owners of your home.